Stop Overthinking Content: A System for Multi-Hyphenate Creators

Welcome to Creator And - a weekly newsletter for ambitious professionals juggling multiple roles and dreams. If you're balancing a corporate career or running a business AND building your content creation journey, you're in the right place.

I built Creator And for all of you out there who wear more than one hat (and like it that way), who don't fit in one box, and create content to boost your business/career and connect to opportunities.

If you can relate to being a creator AND (xyz), this newsletter is going to show you specific actionable content strategies, insights and real results to help you achieve your goals and priorities.

I've spent 13+ years working with Fortune 100 brands, A-list athletes/celebs, and at companies like the NBA, LinkedIn, and EA. Today, I'm breaking down exactly how I built my personal brand to 70K followers across social media through content creation while still managing everything else on my plate (and exactly how you can do it too).

Sooo.. let's get into the real stuff - no fluff, nothing you’ll find in a quick Google search, just actionable steps you can use today.

📱 Creating content (even when you're hella busy)

Here's the truth: creating content while managing a full-time 9 to 5 job, speaking gigs, and/or running a business it’s NOT easy. Idc what other creator gurus say. But I've developed a system that actually works, and I'm sharing all of it with you below so you can steal it and apply to your workflow. ⬇️

💡 Getting ideas that actually come easy to you

I rarely get inspiration when just staring at my computer on blank page. I literally become SpongeBob in that one essay episode.

Instead, it usually comes from something externally that inspires my creativity.

Here’s how you can get content ideas without adding any additional work to your plate…

🗞️ Industry news - I spend 20 mins. each day checking headlines in the sports, media, entertainment, tech & creator economy space. Here's how you can do it for your niche:

1. First, you have to optimize your news feed. If your content feed isn't reflective of what you want to create, this is your sign to take a step back and audit what content is serving you vs. what is distracting you.

2. If more than 75% of content you're seeing in your feed doesn't reflect what you want to put out into the world, it's time to intentionally train your feed.

3. Discover creators posting relevant content to what you want to see with some of my favorite creator discovery tools: Favicon, Creator Match, and Gondola — follow them and company pages posting content relevant to your industry.

💼 Daily work experiences (literally what I'm doing right now as I’m building Arena, a new career platform for industry professionals in sports, media & entertainment).

Ways you can easily weave your work into your content:

1. Document it. Create around what you're already doing. Make creation already part of your day, not something added to your day. This could come from a lightbulb moment, lesson, or learning in a meeting, project, etc. This goes without saying - but saying it anyways - of course, if there’s private info that you're not allowed to share, this does not apply.

2. You’re already dropping the gems. 💎 Now you gotta just share it with the world. Maybe it’s something you were just talking about with your coworker, mentor or mentee. Reference it in your content if it helps (ie. “I was just talking with my mentee about ABC and XYZ.”

3. Ways you can quickly capture these creative inspo moments: Make your own Slack channel (ie. #content-inspo) or use Wispr Flow to leave yourself a voice memo to come back to later.

🤩 “What is something you CAN’T WAIT to share with someone else?” I heard this prompt shared on TikTok by a creator and it has completely shifted the way I think about posting content…

What’s your latest product obsession? What’s the thing you’re sharing with every person you're jumping on a Zoom call with? What’s something you just dropped into a Slack channel or a post you liked or just commented on or saved into a folder?

Talk about that thing. That’s the spark of inspiration you’ve been looking for and the beautiful part is that it’s already found you.

🧰 My exact tools & systems to remember what to post

Having all the ideas and inspo in the world is nice, but without a real system to actually execute, you’re always going to be stuck in “idea mode.” Here are the tools and systems that have reduced the level of friction to go from idea to post.

📸 Plot: If you’re chronically saving content inspo in random places, but don't have an organized system to actually execute against that content you're saving - Plot is going to change your life (fyi - this isn’t even an ad, I just love their product lol).

Here's how I use Plot:

• Save links to posts I get inspo from. I don't think creators need to reinvent the wheel. We can start from inspiration that we see from others and tailor it to our audience, our communities, with our unique lens and point of view. And of course giving credit when credit is due.

• Assign calendar dates to the posts to solidify when to actually post that content.

• Track what's working (and equally as important, what's not)

Quick tip: I batch similar content types together as much as I can. If I'm doing talking-head videos, I'll record 3-4 in one sitting. And ya, I might throw a few outfit changes in there with the help of Rent the Runway.

📝 Notes App: If you need a system that’s even more simple - I love using the Apple Notes app to keep a running doc for random ideas that pop up during the day across desktop and phone - and surprise surprise, they're usually the best ones. 💃🏽

📋 Notion: This is the best all-in-one tool to edit and plan your content where you can draft copy, organize by tags/filters, and change your view between lists and calendar views - all customizable to whatever you need. Think Google Sheets, but on steroids.

You can also do a million other things on Notion - it can be your company or personal internal website, you can organize docs and soooo much much, but I’ll save that for a future post. Sign up for free to unlock free social media calendar templates here.

🗓️ LinkedIn Scheduling Tool: Easily one of the best features LinkedIn has ever dropped is the in-app scheduling tool. There's something about scheduling in advance that makes it less daunting to actually hit publish. Highly highly highly recommend you use this tool if you aren't doing it already for all my LinkedIn content friends out there. :)

✅ Real talk about consistency

Look, some weeks you’ll crush it with content. Other weeks? Maybeee one solid post. That's real life.

I’m not going to be pushing a far-fetched creator agenda where you have to post 5 times a day because the reality is that it’s not sustainable for 99% people - especially if you’re doing it all solo.

The key is having systems that help you bounce back quickly.

What matters most is that your content consistently shows:

• Your expertise

• Your personality

• Your journey

• Your value to your audience

As someone who previously worked with LinkedIn creators on a DAILY basis, one of the most common questions I got was "How frequently should I be posting on LinkedIn? And what time should I post?” 

The key thing here: it's more about quality over quantity. I advise posting no more than once per day to ensure that that post for the day has the biggest impact and gains the most reach and engagement it possibly can.

If you’re just starting out, commit to a cadence you can ACTUALLY take on (ie. 2-3 time per week consistently over a month is better that 5 days in a row once per month).

And good news - a LinkedIn post’s its shelf life extends far beyond the day you just post it. Sometimes it can last days or even weeks in the feed.

In terms of timing: ideally around 8-10am in the time zone of when your audience is most likely to be on the platform. Think of this as the equivalent to your audience reading the daily newspaper before work really starts.

LASTLY… I’m gonna be super real with you.

I don't want you to just read this newsletter and think "cool ideas" then go back to your busy life without taking action. We're not doing that here. 🙂‍↔️

Why? Because I've been there. Overthinking every post, waiting for the "perfect" moment, getting stuck in ✨analysis paralysis ✨. What I’ve learned building my following to 70K+ while juggling Arena, speaking gigs, and everything in between - done is better than perfect.

So right now (yes, literally right now), we're going to create your first piece of content together.

⏰ Your 6-Minute Content Creation Challenge:

Minute 1-5: Brain dump 🧠

• Open your Notes/Google Doc app (or grab paper - whatever's closest)

• Set a timer for 5 minutes

• Write down everything you:

  • Explained to someone this week

  • Learned at work

  • Got asked about in DMs

  • Accomplished (even small wins)

  • Found interesting in your industry

• No filtering, no judging - just dump it all out.

Minute 6: Pick your winners 🏆

1. Set timer for 1 minute

2. Look at your list

3. Ask yourself: "Which of these could I talk about right now without prep?"

4. Circle your top 3 (trust your gut)

5. Boom. That's your content for next week.

🎯 Next steps (because again we're all about action):

Block 30 mins in your calendar RIGHT NOW for:

• 15 mins: Expand one idea into content

• 10 mins: Record/write it

• 5 mins: Review and schedule

• Pick your platform:

  • LinkedIn? Use the scheduling tool above

  • Instagram? Save it as a draft

  • TikTok? Film your first take

  • Newsletter? Get started on beehiiv here

I know you're not "just" a creator - you're a multi-hyphenate professional building something bigger. Every single piece of content is a building block toward your bigger goals. So let’s reach those goals my friend!! :)

Let's create something amazing,

P.S. Like the newsletter? DM me on LinkedIn & share your thoughts!

Note: Some links in this newsletter are affiliate links - if you use them, I may earn a commission (no extra cost to you). I only share tools I actually use and love.